Project Overview
SAM is a digital platform that connects aid organizations and allows them to exchange relief supplies. The platform helps NGOs manage donations, track requests, and coordinate communication
The Challenge
The previous version of the platform had a fragmented structure, unclear navigation, and no clear feedback system. Users struggled with managing listings, understanding item statuses, and responding to requests in a meaningful way
My Role
As a UX/UI Designer, I was responsible for redesigning the personal user area, including:
- Information Architecture
- User Flows
- Wireframes
- UI Design and Components
- Coordination with the corporate design team
The UX Design Process
1. Research
- Conducted stakeholder interviews and user research
- Identified pain points: confusing structure, lack of status overview, weak feedback system
2. Information Architecture
- Created a new sitemap based on user needs
- Defined user flows for listings, requests, and communication
3. Wireframing
- Developed low-fidelity wireframes to test layout and flow
- Iterated based on team feedback
4. UI Design
- Applied the corporate design system
- Built high-fidelity mockups with reusable UI components
- Ensured visual hierarchy, accessibility, and responsiveness
5. Bonus: Video Production
- Created a promotional explainer video using Adobe After Effects
- Storyboarding and animation aligned with the platform’s tone and branding
Outcome
- Streamlined flows for managing donations and sending requests
- Status indicators (e.g. reserved, confirmed) added clarity
- Communication improved through contextual chats
- A modular UI allowed easy scaling and reusability
Key Learnings
- Involving too many teams slowed progress — focus and prioritization are essential
- Clear IA and visual consistency reduce user friction
- Small UX improvements can make a big impact on user trust and efficiency